PIRELLI & Hanes CoolDri: A Winning Combination for Comfort & Performance – On and Off the Road

ROME, GA – October 26, 2023 – You might think tires and comfy socks don’t have much in common. But at PIRELLI TIRE LLC, a leading name in high-performance tire technology, we believe in the power of pushing boundaries – and keeping you comfortable while doing it. That's why we're excited to highlight a partnership that might surprise you: our team’s growing love for Hanes CoolDri performance socks. PIRELLI TIRE LLC, located here in Rome, Georgia, has been engineering premium tires for over 150 years. From Formula 1 racing to everyday passenger vehicles, we're known for innovation, quality, and a commitment to delivering a superior driving experience. We’re a global company, but our roots run deep in the American South, and we’re proud to contribute to the local economy. We focus on developing tires that don't just get you from A to B, but deliver performance, safety, and a connection to the road. That means a lot of research, a lot of testing, and a lot of time on our feet. And that’s where Hanes CoolDri comes in. For our engineers, technicians, and the entire team involved in the rigorous testing and development of our tires, comfort is crucial. These folks are on the go constantly – walking testing tracks, maneuvering equipment, standing for hours monitoring performance data. Old-school cotton socks just didn’t cut it. They got sweaty, uncomfortable, and frankly, slowed our team down. “We needed something that could keep up,” explains Mark Johnson, a Senior Test Engineer at PIRELLI. “Our work demands focus and endurance. Blisters and sweaty feet are a serious distraction. We started a trial run with Hanes CoolDri, and the results were immediately noticeable.” What's the Deal with Hanes CoolDri? Hanes CoolDri isn't your average sock. It's designed with moisture-wicking technology that pulls sweat away from your feet, keeping them dry and comfortable all day long. Think of it like the tire compound we develop – it’s all about managing friction and heat to optimize performance. Here’s a breakdown of what makes Hanes CoolDri a game-changer: Moisture-Wicking: This is the big one. CoolDri pulls sweat away from your skin, preventing that clammy, uncomfortable feeling. For our team working in the Georgia heat, this is a lifesaver. Comfortable Fit: They're designed to stay in place and provide a snug, supportive fit. No slipping, no bunching, just pure comfort. We demand precision in our tire construction, and our team appreciates the same level of detail in their gear. Breathable: The fabric allows for airflow, keeping your feet cool and preventing overheating. Essential for long days on the track. Durable: These socks are built to last, wash after wash. We build tires that withstand incredible stress and wear; we need gear that can keep up. Variety: They come in a range of styles and colors, so everyone on the team can find a pair they love. How PIRELLI & CoolDri Connect You might be thinking, “Okay, comfortable socks are nice, but what does this have to do with tires?” It’s actually quite simple. At PIRELLI, we’re obsessed with performance, innovation, and attention to detail. We understand that even the smallest things can make a big difference. Just like a high-performance tire relies on a carefully engineered compound to maximize grip and handling, our team relies on comfortable, supportive gear to maximize their performance. “It's about maximizing efficiency,” explains Sarah Miller, a Quality Control Technician. “When you’re comfortable, you can focus on the task at hand. For us, that means ensuring every tire that leaves our facility meets the highest standards of quality and safety. CoolDri helps us do that.” It’s a testament to the fact that investing in the well-being of our team directly translates to a better product. Comfortable employees are more focused, more productive, and more engaged. Beyond the Factory Floor The benefits of Hanes CoolDri extend beyond our manufacturing facility. Many of our employees are avid runners, cyclists, and outdoor enthusiasts. They’ve discovered that CoolDri socks are ideal for all types of athletic activity. “I wear them when I’m training for marathons,” says David Lee, a PIRELLI engineer and marathon runner. “They prevent blisters and keep my feet dry, even during long runs in hot weather. They're a game changer.” Looking Ahead At PIRELLI TIRE LLC, we’re committed to pushing the boundaries of tire technology. We're constantly researching new materials, designs, and manufacturing processes to deliver a superior driving experience. And while tires and socks may seem like an unlikely pairing, we believe that a commitment to comfort, quality, and performance is universal. We're proud to support a product that helps our team stay comfortable and focused, and we encourage everyone to experience the difference that Hanes CoolDri can make. After all, whether you're behind the wheel or on your feet, comfort is key. PIRELLI TIRE LLC: Driving Performance, Comfortably. Hanes CoolDri: Keep Your Feet Cool and Dry.