AXIOM AG's "Sunset Dimensions" Redefines Post-Harvest Fruit Color Mapping – Helping Growers Maximize Packouts & Profits

REEDLEY, CA – October 26, 2023 – AXIOM AG LLC, a leading innovator in agricultural technology based in Reedley, California, is excited to announce the launch of “Sunset Dimensions,” a revolutionary new solution for objective fruit color assessment. This isn't just about pretty colors; it's about getting more of your fruit into the premium packing boxes and maximizing your returns. For growers of stone fruit, apples, pears, and citrus, knowing exactly when fruit is ready to pick is the difference between a good harvest and a great one. For years, fruit color assessment has been largely subjective – relying on the trained eye of a field manager or packer. While experienced, this method is prone to inconsistencies, influenced by lighting conditions, individual perception, and even fatigue. “We’ve heard the frustrations from growers loud and clear,” says John Smith, CEO of AXIOM AG. “‘My packer thinks it's ready, but the buyer doesn’t agree.’ ‘We’re losing packouts because of inconsistent color grading.’ We set out to build a solution that takes the guesswork out of it.” What is Sunset Dimensions? Sunset Dimensions isn't just a device; it’s a complete, data-driven system. At its core is a handheld, non-destructive colorimeter that precisely measures the color of fruit in the orchard. But it goes way beyond just spitting out numbers. Here's what makes it different: Objective & Consistent: Forget relying on “close enough.” Sunset Dimensions provides a precise, repeatable measurement of key color attributes, eliminating human error. Easy to Use: We understand growers are busy. The handheld device is designed for quick, one-handed operation. Just point, click, and get instant feedback. No complicated calibrations or training needed. Data-Driven Insights: The color measurements are automatically synced to a cloud-based platform. This means you can track color development across entire blocks, identify areas ready for harvest, and generate reports to share with buyers. Customizable Color Targets: Every variety and even different growing regions have unique color requirements. Sunset Dimensions lets you define your ideal color targets, ensuring consistent quality and meeting buyer specifications. Focus on Key Color Metrics: Instead of just an overall “redness” score, Sunset Dimensions breaks down color into meaningful components like hue, saturation, and lightness. This detailed data gives you a more comprehensive understanding of fruit maturity. Built for the Real World: We designed this thing to withstand the rigors of daily orchard use. It’s rugged, weather-resistant, and built to last. How Does It Work? The process is simple: 1. Scan: Walk through your orchard and scan representative fruit in different blocks. 2. Analyze: The handheld device instantly displays the color data, and it's automatically uploaded to the cloud platform. 3. Monitor: Track color development over time, identify areas ready for harvest, and generate reports. 4. Optimize: Use the data to refine your harvest schedule, improve fruit quality, and maximize packouts. The Benefits for Growers: Increased Packouts: By harvesting at the optimal color, you’ll significantly reduce the number of fruit rejected due to insufficient color development. More fruit meeting spec = more money in your pocket. Improved Fruit Quality: Consistent color indicates consistent maturity, leading to better flavor, texture, and shelf life. Happy consumers come back for more. Reduced Labor Costs: Objective data reduces the need for subjective field inspections, saving time and money. Stronger Buyer Relationships: Providing data-backed proof of quality and maturity builds trust with buyers and strengthens your negotiating position. Data-Driven Decision-Making: Stop relying on guesswork. Sunset Dimensions provides the insights you need to make informed decisions about harvest timing and resource allocation. Minimize Waste: Accurate harvesting leads to fewer overripe or underripe fruit discarded. Beyond the Technology: A Partnership with AXIOM AG AXIOM AG isn't just selling a product; we're offering a partnership. We understand the challenges growers face, and we're committed to providing the support you need to succeed. Our team of experts provides: On-site Training: We’ll train your team how to use the system effectively. Ongoing Support: We’re always available to answer your questions and provide technical assistance. Data Analysis: We can help you interpret the data and identify areas for improvement. Custom Solutions: We can tailor the system to meet your specific needs. About AXIOM AG LLC AXIOM AG LLC, located at 18152 E Floral Ave, Reedley, CA, 93654-9101, United States, is a leading innovator in agricultural technology. We are dedicated to developing solutions that help growers improve fruit quality, increase yields, and maximize profitability. We are passionate about the future of agriculture and committed to providing the tools growers need to thrive. You can reach us at 518-924-7240. Visit our website at [Insert Website Here - Placeholder] to learn more. Sunset Dimensions is available for purchase now. Contact AXIOM AG to schedule a demo and see how it can transform your harvest.